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12 Best Email Marketing Software & Platforms (2021)

Bryan Higgins
About Bryan Higgins

Bryan is an online profit-preneur focused on creating multiple streams of income. With experience in just about every online business type he shares his experience to help others start and scale their online business.

Last Updated On By Bryan Higgins

What's the best email marketing software?

You might be thinking that email marketing is now a business technique of the past but that couldn’t be further away from the truth.



According to statistics by Statista, by 2024 there will be over 4.4 Billion users of email in the world right. Even with the rise of modern technologies like business applications, social media, and AI, email marketing is still one of the strongest pillars of a successful business.


According to a survey by DMA in 2019, for every $1 spent on email marketing, business owners can expect an average return of about $42, which is incredible.



How is that so? Well, in this article, we’re going to tell you what are the best services out there, what email marketing is, what email marketing platforms or software are, and how to choose them. We’re also going to answer some of the commonly asked questions related to email marketing so make sure you read this article till the end

getresponse logotype

All-In-One Marketing Platform - Email, Funnels, Webinars, and More

GetResponse is an all-in-one marketing platform which, as well as email marketing, offers landing pages, webinars, Paid Ads integration, a CRM and advanced automations to grow your business.


Disclaimer: Some of the links in this article are affiliate links that may provide me with a small commission at no cost to you. However, I have vetted every program in this guide and believe they are the best for email marketing. You can read my full affiliate disclosure in my privacy policy.



Build customer relationships while growing sales with Email Marketing. AWeber's Email Marketing Solution gives you access to unlimited email templates, a drag & drop builder, pre-stocked images, and all the tools you need to grow your business. AWeber has over 20 years of proven success helping more than one million customers reliably connect with their audiences. Plus, get award-winning 24/7 customer support, free migration services, landing page builder, web push notifications, and more! Learn more about AWeber Email Marketing

Constant Contact logo 01

Constant Contact

Constant Contact helps small businesses reach new audiences and drive more business in less time with easy-to-use email marketing automation tools, event management tools, surveys, & social campaigns.

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Bring your audience data, marketing channels, and insights together so you can reach your goals faster—all from a single platform.

active campaign

Active Campaign

ActiveCampaign helps any business connect and engage with their contacts through powerful, easy-to-use email marketing and contact management. Build newsletters, send triggered campaigns, and create personalized messages targeted to each contacts interests so they get exactly what they want, when they want it. Pricing starts at just $15/month.

ontraport scaled


Powerful marketing automation without the enterprise-grade prices Automate and scale any sales or marketing process to give each customer a personal journey, at scale, on autopilot.



The ultimate email marketing software and marketing automation platform that will not break your bank. Get to know Moosend now!



Smart features designed for ecommerce. Pre-built templates & flows for email marketing. Powerful email marketing software for sales driven marketers. Get started today! Omnichannel Reach. 24/7 Support Available. Get A Free Demo. Focused for Ecommerce.



Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. Their platform combines a robust suite of services within a single, user-friendly solution. Grow. Sell. Engage.



Automate your sales and marketing with Pabbly. Unite email marketing, lead capture, WordPress themes, subscription all at one place.

Gist OG Logo


Gist is a cloud-based help desk platform that helps small to large enterprises manage customer queries and streamline communication with leads. It enables users to embed chat widgets into business websites and customize greeting messages.



Email Marketing Service to engage subscribers, nurture leads, send beautiful, responsive emails and track ... Have access to a robust email marketing tool.

What is Email Marketing?

If you’re unfamiliar with it, the first question that pops up in your mind would be, “What is Email Marketing?” Well, email marketing is simply a way of marketing your products and services through the help of sending emails to current and prospective customers. 


There are different types of email marketing and each of them has a specific purpose. If we’re going to understand email marketing thoroughly, we should take a look at both the types of email marketing.


  • Transactional Email Marketing
  • Direct Email Marketing

In order to get a better understanding, let’s talk about each of these divisions individually.


Transactional Email Marketing

Emails that are sent to customers from the business company as a result of a transactional action or trigger, is known as a transactional email. Such an email includes order confirmations, email verifications, password changes, order receipts, and other emails. In the event of the customer making a buying decision where the company’s services or products are being purchased, the company must have set a platform which alerts the customer about their transaction in order to make sure customer trust and security isn’t compromised.


You might be thinking, transactional emails must limit to transactions only. But not really. Transactional emails also encompass other emails that are triggered as a response to any action that the customer takes with respect to the company at hand.


Direct Email Marketing

When people think of marketing, this is what they picture in mind. From promotional packages to discounts and offers, all the advertisements about the services and products of a particular company fall under the direct email marketing umbrella. In this type of marketing, the company doesn’t limit its market to current customers but they actually retrieve the email information of targeted audiences from other companies and data sources and send specific attractive emails to them in order to convert those potential buyers into actual customers.


Any emails that you see from random business websites and companies promoting their products and offers are examples of direct mail marketing. The only difference is the effectiveness of the emails and we’re going to get to that in a minute.


Objectives of Email Marketing

Before we talk about email marketing software, let’s talk about the primary objectives of email marketing. There are three primary objectives of email marketing that every successful business’s marketing team knows about.



The first objective of email marketing is to inform. The potential customer isn’t going to magically come to know about a particular brand or a company no matter how great the quality of their products and services might be. The company will inform potential customers and interested people looking for their products and services and make them aware of their brand. This awareness will enhance the chances of potential conversion and make a brand grow in terms of audience.



Now that the targeted audience is aware of your brand’s existence, it is time to attract them towards a sale. This attraction can be done through different tactics. All of them are going to be email-based though. You can choose to send them emails about promotional packages. You can choose to email them about your new offers. You can talk about the amazing discounts you’re giving, so they get attracted to your business and think about jumping on the customer bandwagon.



This is the main objective of the marketing process. After awareness and attraction, it is time to seal the deal. With the help of attractive emails, you’re going to lure the potential customer into the sales funnel. Move them through it and finally convert them into a real customer who’ve purchased your products and services and completely trusts your company and is loyal to your business.

What is an Email Marketing Platform and How to choose the best?

Now that we know how email marketing works, we need to get an idea of how email marketing platforms work and how we can choose the best email marketing software in order to market our products and services effectively. Email marketing software is a tool or platform that marketers use in order to expand the outreach of a company’s products and services. These platforms offer much more than just run of the mill email sending and marketing. The better the facilities of an email marketing software, the better choice it would be for your particular business.


The best marketing solutions are not the ones that provide a lot of options when it comes to marketing. The best marketing platforms are the ones that know the difference between junk mail material and effective mail marketing material. And that is how you differentiate between a good email marketing platform and a comparatively weaker one.

Things to look for in a good Email Marketing Software

Before you choose a particular email marketing software for carrying out your email marketing, make sure the particular email marketing software comes equipped with whatever facilities you’re looking for. At the same time, make sure they complement the scale of business that you’re working at.

Here are some of the things to look for in a good Email Marketing Software for your information.


Easy to Use Interface

Interface matters a lot. Why? You may think to yourself. Well, marketing professionals know how to perform email marketing but in order to effectively and quickly deal with different email marketing techniques and tactics, and easy to use interface of an email marketing platform really speeds things up.


On the contrary, if a particular software offers no flexibility and is just straight up complex to use, the marketers won’t be able to get the best out of the marketing solutions which will end up in lower sales and marketing losses basically.


Effective Response Handling

The most important factor to look for is response handling. If you’re a smaller business with fewer prospective customers, you can handle the mails and their responses manually without any problems. But if you’re looking to cater to thousands of emails and customers at the same time, effective response handling is something your email marketing platform must have in it.


With the help of effective response handling, you can create and use different automated responses related to particular emails which not only get your point across to the customer but also gives the customer a sense of trust and loyalty because of the timely response that your company gave them.


User-friendly Email Templates

Every great email generating platform comes equipped with exceptional email customizability. You can edit different email templates to cater to different targeted audiences and provide awareness, attraction to them, and convert them into customers. These email templates much be usable and platform-friendly. This means that whether a customer looks at their mail from their phone, tablet, iPad, or laptop, the email needs to be perfectly adjusted otherwise they’d simply lose interest even before reading the mail properly and your business would lose a client even before getting one.


Better Pricing Options

Now, this is also pretty important. Obviously depending upon your company’s financial budget, your scale, and your outreach goals, you’re going to choose a certain email marketing software that is compatible with your company. If you’re a bigger company looking to grow exponentially, then you can get away with spending more on the software and their services but even then you need to be very cautious when it comes to taking marketing services.


This caution becomes much higher if you’re a smaller company with a minute email marketing budget. Make sure that you get the best prices from the best email marketing software providing you all the marketing solutions that you need from them in order to successfully market your products and services.

Working of an Email Marketing Software

How does a great email marketing software works? You may be wondering. The working of a great email marketing software is like hiring actual life-sized marketers to globally market your products and services to interested people. A great email marketing software allows you to create your own promotional and transactional emails from a set of amazing user-friendly templates that can seriously impact the growth of your company.

With effective emails, prospective customers will be invited to your products, they’ll fall into the sales funnel and finally purchase the product. In response, if you’re prepared an automated email, it will be sent to the new customer, providing engagement and building a relationship of trust between your company and the customer.


With the help of newsletters, direct emails, and other email methods, you’ll keep engaging with the older customers and keep attracting newer customers, making your company ever-growing in terms of audience, which is why Email Marketing Platforms are so great.

Benefits of Email Marketing Platforms

According to Content Marketing Institute’s survey in 2019, about 9 out of 10 marketers use email marketing tools in order to grow the audience of a company successfully. There are many great benefits that come with email marketing platforms. If you choose to take advantage of the services of a particular email marketing platform, here are some of the incredible benefits you’re going to get in comparison to managing email marketing on your own.


· Incredible ROI – Due to email marketing platforms, the ROI ratio has become much better than direct advertisements which are why email marketing platforms should be adopted to properly market products and services.


· Personalized Email Marketing – Obviously something that you won’t be able to achieve is email personalization and effectiveness without the help of a good email marketing platform. There will so many different people who you’d have to cater to, that manual marketing would just be hectic and unprofitable. That is why email marketing platforms are so great for better customization and personalization of emails.


· Reaching Targeted Audience – With your own list of customers and clientele, you might not be able to succeed in your company’s growth goals. This is why, with the help of email marketing platforms, you can actually send specific emails to interested people who might be attracted to your products and services and end up becoming your customer which is unachievable without marketing platforms.


· Automated Email Generation – As we talked about responses before, the main benefit of email marketing platforms is that they allow you to integrate automated response mechanisms that can be triggered with respect to a particular action that a customer has performed. In contrary to this, if you actually sit down and try to answer all the emails yourself, you’re not going to be able to do that properly.


· Better Lead to Conversion Rate – With better and more effective promotional email marketing and responsive emails, you’re going to be able to convert more leads into customers. Without the help of email marketing software, you won’t be able to do so because of the lack of efficiency and ease of response that email marketing platforms provide to businesses.


· Better Opportunities for Growth – If your company is able to generate more customers through the use of email marketing’s effective techniques, then obviously there are better growth opportunities for companies when it comes to audience and scale. Whether you’re a smaller business or a multi-national company, growth is what businesses require in order to thrive and survive. So choosing an email marketing platform would be the best option for you to truly achieve success.

Commonly Asked Questions Related to Email Marketing

A lot of people have a lot of questions when it comes to email marketing. In order to give a proper understanding of email marketing to you, we’re going to answer some of the commonly asked questions related to email marketing.


Q. Who should I add to my email marketing list?
A. Instead of buying a premade list of emails where you don’t know who you’re addressing. That is why in your email marketing list, you need to keep past customers, current customers, and target audiences who are interested in products that you offer. This way you’ll be catering to everyone who’s interested in what you offer and you won’t be shooting in the dark to whomever you get a chance to market to.

Q. How to Write Effective Emails?
A. In order to get the best open rates when it comes to promotional and transactional emails, you need to take care of a bunch of things. Writing effective emails takes content writing knowledge.
Using good subject lines, customized email templates, writing a better and more customer-focused body of the email are all very important in order to get better conversion from leads to customers.


Q. What is better, Email marketing or Social Media?
A. If you think social media marketing is better than email marketing, you might be wrong. This is simply because the ratio of users when it comes to social media vs. email is hugely in favor of email when it comes to activity.
Plus it has been found that people expect business deals to be conducted more officially and trustfully through email channels and not social media. That is why in these regards, email marketing is better than social media marketing and business even though social media marketing is also very fruitful.


Q. What should I do to get more email open rates?
A. The best way to get more open rates for promotional email is through the use of personalized subject lines. According to research by Yes Lifestyle Marketing in 2017, personalized subject lines lead to 50% better open rates in terms of emails. So, using more user-friendly and customer-focused subject lines, you’re going to get better open rates which will ultimately lead to better lead to customer conversion rates.

If you’re looking to make your business thrive and succeed, email marketing is incredibly essential. Using the right email marketing platform for your company, you’re going to be able to make the best of your marketing techniques to cater to a larger audience. The purpose of this article is to provide you the knowledge of the scope of email marketing. We hope that you understand the importance of email marketing and use it to its fullest to achieve business success and glory.

Bryan Higgins

Bryan Higgins

Bryan is an online profit-preneur focused on creating multiple streams of income. With experience in just about every online business type he shares his experience to help others start and scale their online business.

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