In digital marketing, a landing page is a standalone web page specifically created for a marketing campaign or advertising purposes. It is where your audience “lands” after they click on a promotional link in an email, a Facebook ad, Instagram promotion, etc. You can think of it as a one-page marketing website that acts as a lead magnet for your business and entice visitors to act.
However, a generic landing page is not enough to see the results you desire. What you need is a winning and fully optimized landing page that helps you improve your online sales funnel. This is where landing page builders come in. Read on to learn what a landing page builder is and how it can help you design the perfect landing page.
Back to Basic: What Is a Landing Page Builder and Why You Should Use It?
Landing page builders are designed to help create and optimize effective landing pages. Typically, they feature several tried and tested templates. You can pick the ones you like, keeping your brand, audience, campaign, and website in mind.
Most landing page builders support drag and drop features that allow you to customize your landing page to match your website. You can manipulate text, images, colors, designs, CTA, and more.
In short, landing page builders reduce your work to half when it comes to creating a stunning landing page. Instead of starting from scratch, all you have to do is customize the carefully chosen and thoughtfully organized templates.
It is important to understand that these platforms are designed with conversion in mind, which means you can get maximum results with minimum effort. Another reason marketers love using landing page builders is that they are much more cost-effective than custom-designed options. Plus, they are fast and effective!
Top 3 Landing Page Builders to Get More Leads
Landing page builders are an effective marketing tool. However, not all platforms are built the same way. While they are designed to perform the same function, they may vary in terms of features offered, drag and drop capabilities, A/B testing, cost, etc. As a result, the lead generation efficacy of landing pages varies depending on the platform you choose.
This makes it important to take the time to learn about different landing page builders and choose the one that fits your marketing needs and budget perfectly. Here is a list of some of the best options that you can consider.
ClickFunnels is primarily used for creating sales funnels. However, it is equipped with some unbeatable tools and editors that can help you make super-effective landing pages, product launch pages, lead generation systems, membership websites, and more.
It won’t be a stretch to say that ClickFunnels is one of the best sales funnel builders on the planet and, therefore, an excellent landing page builder. You can think of it as the ultimate tool for lead generation via landing pages and sales funnels.
The platform is super easy to use. Zero programming knowledge is required to build landing pages. It features Sales Funnels Templates, which means that all you need to do is add your sales copy, logo, images, and VOILA… you have a landing page designed on a proven-to-convert format.
Plus, template customization is also straightforward. You can add and remove page elements, including text, images, videos, widgets, headlines, CTA, countdown clocks, etc. You can also change designs, fonts, colors, texts, and more. The drag and drop feature makes it simple to manipulate the elements and create the perfect landing page.
Another plus point of using ClickFunnels is that the platform will guide your visitors through the sales process to make sure they know how to make the purchase or take the action you want them to take. It will also follow-up with your followers on its own!
One of the most appealing features of ClickFunnels is that it allows you to host your landing pages on the largest public cloud clusters in the world. You will benefit from Amazon hosting and powerful Cloudfare security. You can rest assured that scaling will never be an issue.
The bottom line is that ClickFunnels is the ultimate tool for creating landing pages that convert. You can create landing pages based on your specific goals, i.e., to generate leads, sales, run events, etc. Everything you need to build and launch your landing pages is pre-developed and quickly assembled to ensure a fast and seamless process.
ClickFunnels is a bit costly as compared to other platforms. However, considering the features and services included, the high price is justified. Let’s take a look at the three pricing plans: Basic, Platinum, and Two Comma Club X
Clickfunnels: Basic Plan
The Basic Clickfunnels plan is ideal for marketers and business owners looking to create a limited number of landing pages. It allows you to create up to 20 funnels and build up to 100 engaging pages using pre-designed templates. It can cater to up to 3 domains, which means you can have multiple brands of products on the same account.
You also get basic chat support to have all your basic and technical questions regarding landing pages answered quickly. The basic package is the most economical of the three.
However, keep in mind that it does not include follow-up funnels, so you follow-up with your audience after they leave the funnel. Secondly, you cannot benefit from weekly peer review hackathons where a coach guides you through the steps of building funnels and pages.
Clickfunnels: Platinum Plan
The Platinum Plan allows you to create unlimited pages and cater up to 9 domains. Plus, you can integrate up to 9 payment gateways to further enhance the overall conversion rate. One of the great things about ClickFunnels is that it allows you to create up to 3 accounts, which means it is ideal for teams of 3.
The plan also includes follow-up funnels, including emails, texts, Messenger, etc. Live chat and email support options are also available to ensure easy manipulation and the best results. Finally, you can connect, collaborate, and work with fellow funnelhackers.
Clickfunnels: Two Comma Club X
The Two Comma Club X plan is the most and most expensive option of all because of the amazing one on one engagement from Russel himself plus coaching, strategy, and execution from the whole click funnels team. It of course comes with unlimited funnels, unlimited pages, up to 10 sub-users, 27 domains, and 27 payment gateways. The package also features unlimited follow-up funnels and allows you to benefit from the weekly peer review hackathons.
Additionally, you receive priority support and VIP phone support to ensure you are never stuck, and always create lucrative funnels and landing pages within minutes.
All in all, ClickFunnels is a great marketing tool for creating killer landing pages, especially if you also want to create funnels on the side. Learn more about ClickFunnels here.
LeadPages is one of the most effective and easy-to-use landing page builders. It allows for code-free publishing to help you collect qualified leads and grow your business. In other words, you don’t have to be tech-savvy to make the most of this platform.
Moreover, it offers integration with 40+ platforms, which means you will find it compatible with almost all other marketing tools or platforms that you may be using, including your social media handles, email accounts, CRM, payment gateways, and more.
It features easy manipulation options. As a result, even beginners can create professional-looking landing pages in a matter of minutes. Plus, you can maximize your content and convince visitors to take action with optimized pages, alert bars, pop-ups, etc. A/B testing options are also available in some plans to help you transform generic traffic into loyal customers.
Despite everything it has to offer, it can’t be denied that LeadPages doesn’t offer as many features as some other tools. However, the features it does offer provide incredible value for money, which is why it is our best budget-friendly pick.
LeadPages offers three plans – Advanced, Pro, and Basic. All plans are billed monthly and offer seriously awesome features. You can also enjoy a test drive on the platform by selecting a plan to start a 14-day, no-obligation free trial.
It contains all the Basic Plan features, except it can be used for up to 3 websites. Plus, it provides online sales and payment options, unlimited A/B testing, Email trigger links, and up to 10 opt-in text campaigns.
Regardless of the plan you choose, quality leads are guaranteed. You can learn more about LeadPages by clicking here.
3. BuilderAll – One-In-All Web Design and Marketing Tool
If you are looking for an all-in-one marketing tool, BuilderAll is the ideal platform for you. Whether you are an experienced marketer or a novice entrepreneur, BuilderAll can help you design killer marketing campaigns and highly effective landing pages to promote your products and services.
Here’s everything BuilderAll can help you with.
- Build amazing websites, landing pages, and blogs
- Run E-commerce stores
- Create membership sites
- Build sales funnels using ready-made templates
- Run social media campaigns
- Execute email campaigns and capture leads
- Track Analytics
- Create videos, webinars, eBooks, etc.
- And much more!
In short, choosing BuilderAll will allow you to create and control marketing ventures from one central platform. It offers a wider range of features as compared to many other platforms, including LeadPages.
However, it must be noted that BuilderAll is a complete package. So, if you are not interested in marketing tools other than landing page builders, you are unlikely to make the most of this amazing platform.
BuilderAll as a Landing Page Builder
Now let’s talk about why it is particularly good for creating landing pages. First of all, it comes with a huge range of attractive templates that you can use. The templates are fully optimized and cater to a wide range of niches and industries.
On the other hand, blank templates are also available for marketers who want to create completely personalized landing pages from scratch. Either way, there is no cap on creativity with BuilderAll. Once you have chosen your template, you can customize it using the super simple manipulation options, such as drag and drop website builders.
The platform also allows for A/B testing to help you identify designs that appeal to your targeted audience the most. Another commendable feature of BuilderAll is the Heat Mapping app, called Click Map. The map shows where the visitors click on each web page. This knowledge will help you see how your audience navigates the landing page and what you can do to make them take the actions you want.
BuilderAll Pricing Plans
BuilderAll offers two main plans – Premium Plan and Funnel Club. Both plans come with a 10GB disk space and 15 domains. Let’s take a look at them.
The premium plan may not be as exclusive as the funnel Club, but it is not basic by any means. It includes an impressive list of features, including a website builder, funnel builder, private chat builder, drag and drop email marketing options, responsive email builder, Blogging apps, checkout options, on-page SEO options, SMS messaging, chatbots, A/B testing, and so much more!
The Funnel Club Plan is more elaborate and offers several additional features as compared to the Premium Plan. Some of the Funnel Club plan’s most prominent features include Messenger Chatbot, multiple niche funnels to capture leads and increase sales through digital marketing platforms, niche funnels for list building, niche funnels for agencies, and new strategic themes every week.
There’s no doubt that BuilderAll is a complete and powerful tool that can help you create high-impact landing pages.
However, before choosing a BuilderAll Plan, make sure you understand most – if not all— features and facilities you will receive in the package. It will help you make the most of the platform. If you are only interested in creating landing pages, you may be able to find more focused (and cheaper) options. Learn more about BuilderAll here.
The Bottom Line
Landing pages are integral for lead generation. As a marketer, you want to publish high-quality and customized landing pages in a relatively short amount of time for a reasonable cost.
Moreover, you need the confidence that your landing pages are optimized to drive the results you want. The good news is that all three landing page builders discussed above can help you do just that!
If you are looking for a more focused landing page builder with a nice set of features for a reasonable price, then LeadPages may be the best option for you.
On the other hand, if you are more interested in a complete marketing tool that is not only ideal for building effective landing pages but also allows you to take care of other marketing needs, then BuilderAll is the platform for you.
Finally, if you want to create landing pages and focus on different sales funnels, you should consider ClickFunnels.
Ultimately, the best landing page builder boils down to your unique marketing needs and your budget. Choose wisely!
Bryan is an online profit-preneur focused on creating multiple streams of income. With experience in just about every online business type he shares his experience to help others start and scale their online business.