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Best Ecommerce Platforms (Full 2021 Guide)

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Bryan Higgins
About Bryan Higgins

Bryan is an online profit-preneur focused on creating multiple streams of income. With experience in just about every online business type he shares his experience to help others start and scale their online business.

Last Updated On By Bryan Higgins

Selling Online with Ecommerce

If you plan on starting an online business, then choosing the right platform will be one of the most critical decisions that you’ll have to make. All new entrepreneurs and small business owners want the best selling online platforms for their products. With so many options available, it can be quite overwhelming to determine which one will work the best for you. That’s where we come in! 


In this article, we are going to provide you with an in-depth review of the best selling online platforms and marketplaces. Keep reading as we dive deeper!

Best Selling Online Platforms for Ecommerce

There are several ways you can start an ecommerce business or sell your products online. The two most efficient and current methods are as follows:

  1. Using Ecommerce store-building platforms, such as Shopify and BigCommerce. 
  2. Using online marketplaces, such as Amazon and eBay

Before we begin with our reviews, you need to know a little more about ecommerce platforms, online marketplaces, and the difference between the two. So, here we go!

1. Using Ecommerce Store-Building Platforms

Selling online with an ecommerce store is the best option for sellers who want to create a distinct identity for their brand without the hassle of creating a website from scratch. An ecommerce store of your own gives autonomy to your brand and a unique identity to your products.


Starting an online business on an ecommerce platform like Shopify provides you with complete control over your business. You have the power over how your store appears and works. You can display your products in any design and setting that you like. 

With a Shopify store, you don’t have to worry about the influence of factors out of your control, such as algorithm changes, updates, etc. Moreover, customers trust your business more due to the credibility that comes with having an independent online store. The more trustworthy your business appears, the higher the chances of conversions. An online store also gives your business a more professional look. 


Now, let’s look at how you can create your own online store below!

The best thing about creating your own online store with Shopify is that your products will not get drowned in an ocean of other sellers in marketplaces. Your online store gives a distinct identity to your brand. It allows you to create a connection with your customers. Moreover, you have all the freedom to represent your brand the way you deem best. 


If you want to establish your ecommerce business as an entity on its own, then Shopify allows you to do just that. By eliminating the third party between your brand and your customers, you ensure that your customers trust your business more. Moreover, you no longer have to share the revenue with the marketplaces. 


An online store created with Shopify allows you to: 

  • Start for 14 days free without a Credit Card
  • Create and customize your own branding, layout, colors, aesthetic, and design of your online store.
  • Choose how to represent your brand in terms of identity, policies, products, support content, and presentation.
  • Have your own web address, such as or 
  • Choose your preferred payment methods and accept the payment.
  • Build a network of loyal customers and communicate with them how ever you like. 

However, it’s important to note that creating an online store from scratch and bringing visitors to the site require much more effort and patience. You’ll have to take extra measures to drive traffic to your site. You’ll have to run effective marketing campaigns and optimize your store to rank higher on search engines. If you’re a new business, it can take you a long time to build a pool of loyal customers. 

 Pros of Shopify Ecommerce Store

  • Shopify offers a range of powerful ecommerce tools that help you design and build a store the way you want to.
  • Your store and business get a unique and independent identity.
  • You have the power over how you present and sell your products.  

Cons of Shopify Ecommerce Store

  • Shopify charges a monthly fee.
  • If you use third-party apps, it can further add to the cost. 
  • You are responsible for the promotion and marketing of your business.

2. Using Online Marketplaces

Another popular option for selling online is to use the already existing giant marketplaces, such as Amazon and eBay. This option is best for sellers who want quick sales and believe that their product can compete against hundreds of other vendors. 


Amazon and eBay are online marketplaces with more than 2 million sellers and tens of millions of buyers. This means that you’ll be selling your product in a place that already has millions of buyers ready to make the purchase. It is also very easy to get started on these online marketplaces. All you need to do is to create an account, start listing your products with the necessary details, set up the method for delivery, accept payment, and ship the product. 


The great thing about online marketplaces is that millions of potential customers visit these sites every hour. If you’re selling something that a customer is looking for, there is a big chance that they will find your product. So, you can sell your products quickly.


However, there is one problem. Since it’s such a large marketplace, your products can often get lost in the sea of sellers that are offering the same thing. Often times, other sellers are willing to offer a much lower price just to come out on top and sell their products quicker. 


The competition on large online marketplaces is extremely tough, and without a strategy to rank the highest, it can be challenging for new sellers. It is difficult to stand out on these platforms even though it’s so easy to put your products up for sale. 


Moreover, these online marketplaces run different algorithms very frequently. So, even when you succeed at securing the spotlight for your products today, it can all change with a single algorithm update. That is why relying solely on online marketplaces to sell your product isn’t always sustainable. However, there is no denying the fact that they offer a quick fix and put your business on the map right away.   


Here’s how you can begin your journey on Amazon and eBay!


Start Selling with Amazon and eBay.

Amazon and eBay are the most popular and powerful online marketplaces for sellers today. These online platforms give an accessible space to sellers and vendors for putting their products up for sale under the logos of the platform. Here’s how selling products on these sites work: 


  • Amazon and eBay function as the online spaces where products can be sold and purchased.
  • Thousands of sellers visit these websites to list their products for sale. 
  • Millions of buyers visit these websites to find and purchase the products that they need.
  • Amazon and eBay get a percentage of products while the seller gets the rest. 
  • The product is shipped to the buyer.

Millions of customers visit these websites regularly and feel comfortable buying products from there. They have easy “Buy Now” and “Same-day Delivery” buttons that customers are used to. Moreover, most people have the apps of these platforms installed on their phones so they can buy their favorite products with a simple tap on the screen. 


Pros of Selling on Amazon and eBay

  • Amazon and eBay get millions of visitors that increase the exposure of your products.
  • Amazon offers inventory storage, packaging, and shipping of your products, making it easy for you to handle other aspects of your business. 

Cons of Selling on Amazon and eBay

  • Due to a large number of sellers and visitors, the competition is extremely high on Amazon and eBay. 
  • Amazon brands your products under its own logo, which inhibits your brand from creating a distinct identity. 
  • Amazon and eBay charge you a specific percentage of the revenue you generate from selling your products. 

Comparative Review of Shopify and Amazon for Ecommerce

Now that you know how the two leading ecommerce platforms work, we’ll try to help you choose the right one for you. In this section, we’ll review Amazon and Shopify with a comparative narrative. Keep reading to learn more!

Amazon: Features and Tools

When it comes to building an ecommerce business that succeeds, accessibility and design are the two most important factors. Your online store needs to attract customers, not just with the products it offers but also with the design and layout that you choose to display them. So, between Amazon and Shopify, who offers better ecommerce tools and features? Let’s find out! 


Amazon offers the platform to sell all kinds of products. Really, there is no limit. From books to toys, to electronics, to clothes, whatever you need, Amazon delivers. It allows both individual sellers and entire enterprises to sell their products using various tools and supporting features. 


Amazon allows you to target a specific customer base with its ads or attract a global audience with its outreach. You can even categorize your business under specific labels introduced by Amazon, such as Amazon Handmade.    


One such bestselling feature offered by Amazon is the FBA (Fulfillment By Amazon) program. When you sign up for FBA, you can access the customer base of Amazon Prime. Under this program, Amazon manages the storage of your products, packing, and shipment.   

Amazon FBA makes the process of selling products extremely simple. It even offers customer support services. All you have to do is provide your products, and Amazon takes care of the rest. Although there is a fee for signing up for the program, it can be really worth it if you’d rather have the shipping process off your hands.

Shopify: Features and Tools

Shopify offers a range of tools and features that put the reins back in your hand. You have much more freedom and flexibility with the design and layout of your online store. You can choose to display your products in any way you want. 


A Shopify store allows you to create a customized identity for your brand. Your online store is only branded with its own logo, and you have power over creating the user experience that you desire.    


Shopify offers ecommerce tools that help you sell your products quickly and easily. Some of the top features offered by the platforms include:

  • Abandoned cart recovery
  • Automatic tax calculation
  • Comprehensive inventory system
  • App integration
  • Multichannel selling 
  • Logo maker

The abandoned cart recovery is one of the most noteworthy and efficient features offered by Shopify. With this feature, you can access the number of checkouts that were left abandoned by customers. You can then opt for cart recovery and reach out to each customer via email.  


Simply put, Shopify offers you all the tools that your online store needs in order to succeed. It does the hard work for you, leaving you more time to perfect your products and marketing strategy. Additionally, Shopify also has an extensive app store where you can find any and all features and services that your ant for your online store. Shopify now also supports dropshipping businesses after its partnership with Oberlo. It will provide even more support for online businesses to expand their reach. 

Final Verdict

After comparing the tools and features offered by both Amazon and Shopify, we consider Shopify as the clear winner. It puts the control in your hands and offers you all that you need to create an online store the way you want to. So, if you want to build an identity for your brand and establish your credibility in the market as a trustworthy business entity, then Shopify is the best place to start! 

Last Updated On By Bryan Higgins
Bryan Higgins

Bryan Higgins

Bryan is an online profit-preneur focused on creating multiple streams of income. With experience in just about every online business type he shares his experience to help others start and scale their online business.

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